Another lets them vote on and see lists of the hottest celebrities. One allows users to see "hot lists" of the top-rated users nearby. He likens it to the difference between a nightclub and a singles mixer: People may go to the first hoping to get lucky, but they also might just be there to dance, to get drunk or to see and be seen.įeatures in the new version are meant to broaden it still further. ![]() ![]() Singles can certainly use it to meet each other, but Andreev is aiming much broader than the dating market. The biggest difference between the two is a conceptual one: Whereas Tinder styles itself a "social discovery tool" whose gamelike appeal is only a means to an end, Hot or Not presents itself first and foremost as a game. Hot or Not's logo, which it has been using for 10 years, is even similar to Tinder's: a flame motif in red and white. ![]() Where Andreev also owns Badoo, IAC has both OK Cupid and, as well as Meetic, which competes with Badoo in Europe, and a host of other, smaller dating sites. (Andreev says the change was made to accommodate smaller mobile screens.) As on Tinder, users authenticate through Facebook, which allows them to get introduced to others in their extended social networks when two users rate each other "Hot," they can begin a chat. Where the original version of Hot or Not asked users to rate the attractiveness of other people's photos on a 1-to-10 scale, the new one only requires a yes or no similar to Tinder's swipe right/swipe left interaction.
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